"If I was down to my last dollar, I'd spent it on public relations." - Bill Gates
Public Relations involves cultivating and maintaining a favourable image with the public. We work with the client to tell their story and spread the word about their business via traditional media sources - TV, newspapers and magazines, and "newer" outlets like online publications, bloggers and social media. Public relations activities include:
- Proactively pitching stories to the media - Organizing events for influencers and the public - Conducting influencer campaigns - Maintaining an engaging social media presence - Exploring partnerships and other brand building opportunities