Virtuous Pie Working with Popcorn and the Virtuous Pie team, we helped launch this innovative plant-based pizza and ice cream restaurant in Vancouver's Chinatown. The reception has been outstanding, with line-ups around the block right from opening night. We garnered extensive media coverage for the restaurant in dozens of media outlets including The Georgia Straight, Daily Hive, VITA Daily, Scout, and Global TV, reaching an audience of hundreds of thousands throughout the lower mainland.
Chef Giulia Lombardo KM Creative has been working with Chef Giulia Lombardo to increase her profile as a go-to chef in Vancouver. Since we began working together in 2015, Chef Giulia has made regular appearances on local new programs, hosting cooking segments on CTV Morning News, Breakfast TV and Global Morning News. KM Creative has also produced a number of Giulia's YouTube videos, some of which have garnered almost 22K views. We continue to work with Giulia to capitalize on promotional opportunities and to grow her brand throughout North America.
Gabi & Jules This charming new bakery in Port Moody is owned by Lisa and Patrick Beecroft and named after their two daughters, Gabriella and Juliana. KM Creative worked with Popcorn and the G&J team to help launch the opening of the bakery in summer of 2016. Gabi & Jules has received coverage in the Vancouver Sun, BC Living, Tri-City News, on CKNW and CBC radio, CTV Morning News, Global Morning News and Breakfast Television. We continue to work with the Beecrofts to promote the family business, with upcoming TV segments on a number of news programs.
BC SPCA - Various Kristina Matisic Creative has worked with the BC SPCA to produced a number of videos both for TV and web. These include a series of PSAs for the organization's regional Spay and Neuter Campaign in 2016, the 2015 Million Acts of Kindness campaign video; a PSA for National Cupcake Day and most recently, web content for the BC SPCA Legacy program. Working with the internal communications department, KMC helped plan and implement the one millionth animal Facebook contest and the celebratory event, in addition to obtaining media coverage for key players on various Vancouver TV programs.
On set with Global TV's Lynn Colliar for Spay Neuter Campaign
National Cupcake Day As the PR agency responsible for the BC SPCA's National Cupcake Day fundraiser, KMC's media outreach helped increase registration for the event by almost 24% over the previous year and increase donations by 20% in British Columbia. NCCD received coverage on Cityline, Breakfast TV on City, CTV, Global TV, go! West Coast on Shaw TV, in the Vancouver Sun and Vancity Buzz, among many other publications and online news outlets. KMC continues to work with the organization on the fifth annual National Cupcake Day, slated for February 2017. In addition to her PR work, Kristina Matisic is also the official spokesperson for National Cupcake Day.
With CTV's Ann Luu
The Good Mother Project Kristina Matisic Creative worked with the Good Mother Project to help plan and promote its November 2015 photo event in Vancouver, which raised money for the Pacific Post Partum Support Society. We also connected with influencers to increase awareness of the GMP's online community and created online and traditional media opportunities and speaking engagements for GMP founder, Eran Sudds. GMP received coverage in the Vancouver Courier, Surrey 604, BC Living and the Delta Optimist, among many other online media outlets and blogs.
Eran Sudds from The Good Mother Project on Global News at Noon, November 3rd, 2015.
Lombardo's Restaurant Working in conjunction with Popcorn, KMC has worked with head chef Giulia Lombardo of Lombardo's Restaurant to create and prepare for on a number of TV segments on various Vancouver broadcasters, including CTV Vancouver, Breakfast TV and Shaw. Lombardo's is celebrating its 30th anniversary this year and has received coverage in the Spring 2016 edition of Fresh Magazine, The Georgia Straight, and Montecristo Magazine, as well as numerous online publications.